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CEO GROWTH SYSTEM™ / CEO GROWTH PASSPORT™

FROM PRACTITIONER TO BECOME A TRUE EXECUTIVE CEO

Build the mindset, systems, and team that turn your current work into a scalable, self-running business.

Explore the roadmap

Receive a roadmap consultation suited to your current business stage.

Vietnamese business leaders conducting a meeting in a modern office
AI support
1:1 coaching
1000%
12 months

WHO ARE YOU AMONG THESE?

STUDENT

"Learning to become a skilled professional."

  • Plenty of theory but little practical experience
  • No clear career direction yet
  • Still unsure how to earn a living after graduation

INDEPENDENT BUSINESS OWNER

"Doing all the work personally to earn income."

  • Income stops whenever the work stops
  • No standardized working process
  • Every result depends entirely on personal capability

HOUSEHOLD BUSINESS

"Working in the business instead of leading it."

  • The owner sells, manages, and handles every issue
  • Customers only trust and want to work with the owner
  • Little time to rest and almost no room to scale

SME

"The company exists, but the CEO still does the specialist work."

  • The CEO becomes a bottleneck for every decision
  • Middle management is weak or lacks authority
  • Disconnected systems cannot operate smoothly on their own

Practitioner vs true CEO

The core difference that determines the limits of your income and freedom.

FactorPractitionerTrue CEO
FocusDoing the workLeading operations
Value creationCreates value personallyBuilds a system
VisionManages daily issuesSets long-term strategy
OperationsDepends on the ownerIndependent and structured
ScalingTrades time and health for moneyScales through people and technology

WHATEVER STAGE YOU ARE AT

FROM PRACTITIONER TO TRUE CEO

More freedom does not require more work. It requires moving from doing the work to building the system.

Student Independent business Household business Enterprise
01Current state

DO THE WORK

Handle most tasks personally

02Critical transition

BUILD THE SYSTEM

Processes · Team · Operating model

03Target state

TRUE CEO

Lead through systems, not personal effort

Business self-assessment

Where are you on the growth map?

5 questions · about 30 seconds
1

Can you confidently accept more valuable customers, projects, or orders without overloading the business?

2

Do you have a clear 12-month development map covering profit, customers, revenue, people, systems, and actions?

3

Do you know the monthly numbers—where money comes from, where it goes, and what needs improvement?

4

Are you using AI to work faster, lower costs, and improve productivity for yourself and your team?

5

Do you have processes and systems that let others work correctly with AI support without waiting for you?

10-step transformation roadmap

Move from specialist to leader of a self-running organization.

1

Phase 1: Mindset and foundation

Step 1: Reset your mindset

Let go of being the best specialist and learn to delegate.

Step 2: Define the vision

Clarify the business model and competitive advantage.

Step 3: Package the offer

Standardize products and services so they can scale.

2

Phase 2: Systems and processes

Step 4: Design processes

Turn recurring work into standard operating procedures.

Step 5: Recruit and train

Build a capable successor team.

Step 6: Establish KPI/OKR

Measure performance objectively.

Step 7: Digitize tools

Move processes into management software.

3

Phase 3: Optimize and integrate AI

Step 8: Automate

Use tools such as Zapier and Make for repetitive tasks.

Step 9: Apply AI

Use AI for content, customer care, and data analysis.

Step 10: Monitor and scale

Lead through dashboards and focus on growth strategy.

CEO GROWTH SYSTEM™

5 OUTCOME COMMITMENTS

Concrete results after completing the program.

01

Clear business model

02

Growth roadmap 12 months

03

Operating system less dependence

04

Applied AI higher productivity

05

Expert support implementation

Illustration of AI integration into business operations
AI Integration

Integrate AI automation into operations

Apply practical tools and templates immediately to save up to 40% of administrative time.

  • Automation: Handle repetitive, low-value tasks.
  • Operational optimization: Strengthen sales, marketing, and customer care.
  • Content creation: Create outlines, reports, and professional documents in minutes.
  • Standardization: Build accurate processes and reduce human error.
A New Era

ONE-PERSON BUSINESS
IN THE AI ERA

One person combining AI, systems, and technology can run a lean operation, lower staffing costs, and automate marketing, sales, care, and reporting.

1 ONE PERSON AT THE CENTER
2 AI ASSISTANT
3 AUTOMATED SYSTEM
4 SCALABLE GROWTH MODEL

CEO Dashboard

System Active

AI Assistant: ON
Auto
Auto
Thomas Trịnh Đặng Khánh Toàn

COACHING EXPERT

Thomas Trịnh Đặng Khánh Toàn

Business Coach & Executive Coach

Over 25 years of practical experience

Thomas Trinh Dang Khanh Toan has advised hundreds of SMEs on restructuring, technology adoption, and process systemization.

International coaching certification

Business restructuring expert

COACHING EXPERT

University lecturer since 2009 · Business coaching · Leadership development · Business strategy

Investment in growth

Choose the package that fits your current business stage.

List price

36.000.000đ

For individual enrollment Full access to all 10 modules Standardized learning materials Bonus gifts not included Mastermind participation not included Standard enrollment

OFFER FOR THE FIRST 30 CEOs

Opening early bird

9.000.000đ/CEO

Complete premium benefits package Price: VND 36,000,000 Full access to all 10 modules Complete bonus gift package CEO Mastermind participation Regular 1:1 coaching Printed CEO Passport

AZC member

18.000.000đ

For existing AZC members Full access to all 10 modules Join the AZC community 24/7 technical support

Includes a bonus toolkit valued at ₫65,000,000

Exclusive bonus package

Course: CEO — Manager and Leader
Course: Developing authentic leadership
Toolkit: Business Model Canvas
Five steps to build a company brand
Ten high-impact content formulas
Build a personal brand on social media

Our team will confirm the details and answer your questions before you decide.

BEFORE YOU BEGIN

FREQUENTLY ASKED QUESTIONS

What you should know before choosing the CEO Growth System roadmap.

Who is this program for?

For practitioners, household business owners, independent entrepreneurs, and SME CEOs moving from doing everything themselves to leading through systems.

How much time does the program require?

The 12-month roadmap is divided into ten practical modules that can be applied step by step.

Is one-to-one coaching included?

Yes. The advanced package includes individual coaching and implementation support.

What will I receive after the program?

A growth roadmap, clear business model, less owner-dependent operating system, and a foundation for applying AI.

Can I get advice before registering?

Yes. Leave your details and our team will understand your context before recommending a suitable roadmap.